Planning for 2013: How to best utilize top lead gen tactics in the New Year

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Planning for 2013: How to best utilize top lead gen tactics in the New Year
Monday, November 5, 2012 at 2pm EST

As we enter Q4, many marketers are looking at their budgets for 2013. To help you review your planning, we’ll review data from the MarketingSherpa 2012 B2B Marketing Benchmark Report, in which we surveyed 1,745 marketers to gain key marketing insights on lead generation, automation, and personas. In this webinar, you’ll learn:

Which lead generation tactics were rated as the most effective, and how you can use them to generate qualified leads
How B2B marketers are allocating their marketing budgets, so attendees can stay on top of new trends and priorities
How one company increased pipeline opportunities by 65%, despite a 40% budget cut
4 steps you can use to evaluate the performance of your marketing activities, and make sound decisions for upcoming strategies