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The New AdWords: Keep Pace in 2013
Thursday, March 21, 2013 at 2pm EST

AdWords is ever-evolving with over 500 algorithm changes per year. Knowing how to leverage these changes, including the monumental 2013 Enhanced Campaigns announcement, and looking beyond driving just leads/sales is a vital part of staying relevant as a modern marketer.

As nurturing becomes essential in 2013, you should consider using search to drive webinar and event marketing campaigns, content downloads and more.

In this webinar, pay-per-click pioneer Trada presents strategies (straight from Google!) about how to keep pace in 2013:

• More than leads and sales: The smartest AdWords advertisers are building campaigns designed to increase and improve webinar registrations and content downloads
• What you need to know NOW: New mobile strategies and Enhanced Campaigns
• Truly integrated marketing: Maintaining brand and content voice from ad to landing page to webinar/event

Join us for this exciting webinar on Thursday, March 21, 2013 at 2pm EST