AdWords is ever-evolving with over 500 algorithm changes per year. Knowing how to leverage these changes, including the monumental 2013 Enhanced Campaigns announcement, and looking beyond driving just leads/sales is a vital part of staying relevant as a modern marketer. As nurturing becomes essential in 2013, you should consider using search to drive webinar and event marketing campaigns, content downloads and more.
In this webinar, pay-per-click pioneer Trada presents strategies (straight from Google!) about how to keep pace in 2013:
Matt Hessler - Director of Account Management, Trada
Brandon Hess - Inbound Marketing Manager ReadyTalk
Anna Sawyer - Content Marketing Manager, Trada
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