The 84% You’re Missing: Rethinking Your On-Demand Webinar Strategy to Amplify Lead Gen Efforts

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The 84% You’re Missing: Rethinking Your On-Demand Webinar Strategy
Tuesday, February 18, 2014 at 1pm EST

Think about the other side of a webinar - not the email blasts and follow-up calls. We’re talking about the recording. How are you using it to supplement all the effort you put into the live event?

A recent survey of over 400 B2B consumers found that only 16% prefer to watch a webinar live. If you have no on-demand strategy in place you might be missing the biggest trend in lead generation from webinars: the 84% of people who don’t attend the live event.

In this webinar, Pardot and ReadyTalk have teamed up to discuss critical components that all B2B marketers should consider when developing an on-demand webinar strategy:

  • How to design a live webinar with your on-demand strategy in mind
  • How to choose topics that are evergreen, yet compelling
  • Approaches for demand gen vs. nurturing series – how are they different?
  • What role does marketing automation play?
  • Measuring success – what does it look like?

Great webinars take a ton of time and effort to produce, so the process shouldn’t stop there. Don’t let the largest portion of your leads slip through the cracks – catch them on the other side of the webinar.

Don't miss out on this webinar - Tuesday, February 18, 2014 at 1pm EST.

Your Speakers

Adam BlitzerMathew Sweezey
Manager, Marketing Research & Education

Isaac PellerinSimone Nabers
Demand Generation Manager

Questions? 800.843.9166

Audio + Webconferencing | Web Events + Professional Services | Recording + Syndication