This "How To" reference guide will take you step-by-step through the process of demand generation webinar planning. Anyone can deliver a webinar, but that doesn't guarantee amazing results. We've combined ReadyTalk's knowledge of web event services with WebAttract's experience in producing and delivering webinars for global brands to give you a project management approach for high performing, high impact events - webinars that meet your goals and exceed your audiences' expectations.
What role do webinars play in today's marketing mix?
Webinars can act as attractors for prospects who are ripe to become customers; however, webinars aren't just about selling. They can intrigue, teach, and build rapport or trust in your brand. Once those pieces have been established, then you can determine how to help them in converting from prospect to customer.
Want to learn more? Check out the webinar recording that follows along with the methodology addressed in this eBook.
Who is this eBook for?
Modern marketers responsible for lead generation or content marketing looking for a new take on producing and delivering webinars that will allow you to harvest more qualified sales leads
If you're new to webinar demand generation or use them for training - this eBook will help you maximize your outcomes.