How To Promote and Deliver Engaging Webinars

A research brief by 1080 Group and Quantum Leap Marketing

Sponsored by
ReadyTalk

Find out what is working in webinar marketing and presentations in 2010 in this research brief from 1080 Group and QLM sponsored by Readytalk. In this brief, you will learn:

  • Webinar top trends - what's new that you must know for your own events
  • Successful promotional practices - what’s working and what’s not
  • What audience members value and what to leave out
  • How to create and deliver engaging webinar content…every time
  • Top reasons why most of your target audience fail to register for your event, and how to build a webinar marketing plan for 50% (or more) attendance
  • Simple, but powerful, virtual event presentation and marketing techniques that work...period

Download the research brief today and learn the secrets of delivering engaging webinars!

About this Research Brief

This survey was conducted jointly by 1080 Group, Inc. and Quantum Leap Marketing, Inc. and was launched in the first quarter of 2010 and concluded in May 2010. The survey population consisted of 167 participants, of whom 98% had either attended and or produced a webinar. With 66% having produced a webinar, this represents a significant experience base for webinars in a study like this.

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What Our Customers Say

We chose ReadyTalk as a partner to provide us with a reliable platform for large webinars,amd to provide our members with content and resources. [Our webinars are] educational tools which are the perfect solution to the shrinking travel budgets [of] most organizations. We can have thousands (yes, thousands) of people join a webinar and be confident in the quality, sound and participant's experience. In fact,we recently had a live webcast with more than 1,800 attendees. Everything was flawless.

—Karen Gwynne, Director of Sponsorship