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Generate More Qualified Leads with Webinars

Join us on
April 27, 2011
2 p.m. - 3 p.m. EST

for this exciting webinar featuring:

Andrea Frangos
Andrea Frangos, NewsGator

Jessica Kahn
Jessica Kahn, Rally Software

Melanie Turek
Melanie Turek, Principal Analyst, Frost & Sullivan.

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Use webinars for lead generation.

In a 2010 study, Marketing Sherpa identified the top ten challenges of 2011 for marketing departments. It should come as no surprise that the top three were all focused on demand generation - generating leads, identifying more qualified leads and shortening the sales cycle. .

Webinars are the perfect tool to tackle these challenges. Webinars enable marketers to qualify prospects, measure interest, deliver timely follow-up all while providing a compelling, fully branded experience. In this webinar, demand generation experts, who have perfected the art of demand generation through webinars, will share:

  • The essentials features of a webinar service that allow it to be used for demand generation
  • How to qualify your prospects and segment them
  • How to measure engagement using polling and survey questions
  • How to conduct follow-up for maximum effectiveness

Join us on April 27, 2011 at 2 p.m. EST and learn from the experts.

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Importance of Segmenting your Webinar Audience

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