Getting the Most Qualified Leads from Webinars [eBook]

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What's in this eBook?

Webinars are a cost-effective and efficient way to gain marketing contacts. But finding and responding to actionable sales leads is not as easy as scoring self-qualification questions placed on the registration form.

The eBook will help you establish best practices during webinar production, promotion, delivery and follow-up as you identify and qualify sales leads.

You'll learn how to:
  • Initiate a relationship with your contacts
  • Use attendee behavior to drive your qualification process
  • Utilize in-session qualification criteria
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