Getting the Most Qualified Leads from Webinars [eBook]
What's in this eBook?
Webinars are a cost-effective and efficient way to gain marketing contacts. But finding and responding to actionable sales leads is not as easy as scoring self-qualification questions placed on the registration form.
The eBook will help you establish best practices during webinar production, promotion, delivery and follow-up as you identify and qualify sales leads.
You'll learn how to:
Initiate a relationship with your contacts
Use attendee behavior to drive your qualification process